FASHION AS A STATUS SYMBOL
Created for submission to The Vogue College of Fashion
Project Brief
During the course of this module you will propose, execute and articulate a small-scale primary research project that focuses on audience perceptions, experiences, views or values. Lead by a research question, you will develop a focused research project that utilises people-based research methods. You will need to critically evaluate your research findings leading to justified conclusions. Your research should be underpinned with academic theories as a way to demonstrate your ability to evaluate and respond autonomously to academic discourse.
My Approach
As the fashion industry changes faster than ever to keep up with growing demographics and social media influences I chose to study how the traditional use of fashion as a status symbol might be changing across Gen Z women in the U.S.